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10 Top Tips for Creating Unique Character Designs

Everyone has a favorite cartoon character, but how did they first come to life? A lot of research and love goes into creating universally recognized characters. 

So today we’re bringing you ten great tips for everything you need to know about making cool character designs, using amazing examples from Envato Elements and Envato Market.

1. Pick a Theme

Starting a good new character design is like looking at a blank canvas. It’s exciting, yet scary, and might even make you break out in hives. So the key to keeping your cool under pressure is to first pick a theme.


This character design has a cool cartoon mechanic theme in its look and poses.

What do you want someone to see, feel, or understand immediately when they look at your characters? Allow that feeling to fuel the general makeup of your theme.

Begin by simplifying your theme into descriptive one-word answers. Words like western, retro, and futuristic all represent different time periods. On the opposite side of the spectrum, words like nerdy, cool, or villainous translate more to style and personality.

With the theme in place, make a list of details which help to reinforce the theme. Check off each one that applies perfectly to your original character art. 

Autumn and animal are two great words to help you with the theme for this Raccoon Character Design.

You can make cool character designs like this raccoon in a few steps with this guide:

Autumn
Create a Cute Raccoon Character in Adobe Illustrator
Nataliya Dolotko

2. Develop the Backstory

Close your eyes. Imagine your character as they go through each stage of life. From the moment they’re born into your world ’til their very last goodbye, what is the kind of life you expect your character to live?


This snowman character just couldn’t exist without living in a cold, wintry landscape.

A backstory is important to your original character (OC) design ideas. It includes all of the background information you need to know. To create one, dive into research of different places, cultures, professions, and more. Getting to know your character is like making a new best friend. You should know absolutely everything about them so that you’re able to translate the backstory into their design.

Here’s a basic list of questions that can help you through this process:

Where do they live?
Who are their parents?
What is their job?
Who is their best friend?
What foods do they like?
What’s their favorite color?

Everyone knows that SpongeBob SquarePants lives in a pineapple and works as a cook at the Krusty Krab. So you see the kind of clues you can get from these answers?

How would it affect your character if they were from the US as opposed to Spain? Or lived in different climates? No matter how silly you feel, answering these is one of the best OC design tips I can share. You can even add more questions to the list. If you need more help, start with a place you know.


What’s the story behind this cool koala cartoon character design?

3. Give Your Character a Name and Personality

Hello, my name is ___.

Your character is your baby. You literally birthed it from your creative consciousness only a few minutes ago, so it’s natural that you crown it with a fitting name.


This Slim Asian Old Man can have an appropriate name and personality.

Does your character look like a Sally, Joe, or Spot? Baby names are wildly creative these days, so why not be as creative with your character names? Research the origin, meaning, and correct pronunciations to discover one that truly fits. 

And when you finally begin sketching them out, keep checking back to see if the name still connects. Maybe your character went from looking like a “Steve” to a “Stefan,” so if you need to, make sure there’s plenty of room available for a good name change.

People connect to personalities. Do you see yourself or someone you know in your characters? Just like the backstory, make sure you understand your character’s personality, from what they like to the kind of jokes they’d make.

At the end of the day, the more you know, the more it will ultimately translate into really great design. Make sure you think of names as a necessary stage in forming OC design ideas.


With this monster creator, make a character design with a unique personality.

4. Pick a Species: Human, Animal, or Other?

Deciding whether your designs include a human or animal is a pretty big deal. Maybe they’re neither, but instead a hippy pink flower. Or maybe they’re a super-friendly futuristic robot like the one in this “how to design an OC” tutorial below.

Character Design
Create a Friendly, Futuristic Robot in Affinity Designer
Yulia Sokolova

Not every character has to be human or from planet Earth. And depending on your story or application, a human may not even be a good fit. Humans are pretty one-dimensional, after all. Consider the changes that come to mind once you pick a new species while thinking up character design ideas.


This adorable monkey design is a character that’s as cute as can be!

The great thing about animals is that they can be both cuddly and ferocious.

If you’re still not sure what species your character should be, simply create your own! For the purpose of getting the anatomy right, you may want to give them animal or human-like features just for convenience. In the end, though, all the other character design ideas are up to you, so have fun exploring to see what you can come up with.

5. Tall, Short, Slim, or Husky?

Have you ever noticed that sidekicks are usually smaller than the hero?

As unfair as it may seem, this purposeful juxtaposition lets the viewer see the main character as a more confident leader than their smaller counterpart.


See how the large head and glasses reinforce that nerdy look for this simple character design?

A surprising way to add a distinct personality to your unique character designs is to explore different body types. Because society has already attached certain stigmas or traits to certain shapes and sizes, we automatically conclude things we know about the character by the way they look.


What personality does a simple character design like Ahya have?

Here’s an OC design tip:

Draw a floating head separate from the character’s body. Then draw three different body types and line them up with the original head. Which one looks the best, and why?

This example should immediately show you the power of switching bodies. But feel free to go against the grain so that you don’t fall prey to stereotypes.

6. It’s All About the Mood: Colors

All colors have meaning. So choose wisely to set the mood for your unique character designs.

Usually we interpret bright colors as happy and energetic ones, while darker colors remain stubborn in their mystery. Red is a surefire option for both anger and passion. And green has huge ties to nature and money.


How do the colors for this strawberry monster design make you feel?

If you don’t have a color set for your original character art, cycle through all of them until you land on the one that works. Experiment with colors by also choosing ones you wouldn’t normally consider. Make a tough guy really pink, or give a businessman blue hair.

Stepping outside of the norm with your character design ideas won’t just help reinforce their look, but will also make them more memorable to your audience.

7. Create Dynamic Poses

Next on our list of OC design tips are poses. I know you want to keep things easy, but live a little. Aside from the standard front and back poses, try creating dynamic ones with a wide range of motion.

You can learn everything about the way a character feels or what they might be up to by paying attention to their body language. Apply what you’ve learned from their backstory in order to create dynamic poses.


Design cool mice character designs using dynamic poses to show off their love of music.

A good place to start is by researching poses through photography. Generic stocks tell us a lot about what automatically comes to mind when a certain word is used. Relaxation, for instance, might show a person sitting back with their legs crossed, similar to the top left mouse from the above example.

Creating dynamic poses is especially important when submitting work professionally. Let your characters jump off the screen and into your client’s lap with the same kind of energy they see. These poses also show that you have incredible range and adaptability as an artist, so take advantage of dynamic poses to show off your remarkable talent!


This original doctor character art set comes with 20 different poses.

8. Got Style? Clothes & Accessories

Love to shop? Save your money and apply your unique sense of style to your cool character design’s fashion!

You can tell a lot about a character by the way they dress. Every character ever created is universally known by their “uniform”. Not to be confused with just work clothes, your character’s uniform is the general attire you’ll see them wearing.


This character set comes with plenty of accessories so you can mix and match.

Construct each uniform with precision. Pay attention to small details like buttons, seams, and the overall tailoring. Maybe your character is pretty laid back in comfy clothes or prefers the opposite with a nice suit and tie.

This cute little gingerbread man, for example, uses simple lines of colorful icing for the outfit. 

You can learn how to design an OC gingerbread man yourself with this tutorial:

Vector
How to Create a Cute Gingerbread Man in Adobe Illustrator
Diana Toma

When all else fails, keep it simple. After all, you’ll have to redraw and paint this character many more times, so you might want to pick an outfit that’s easy to recreate, no matter the angle. 

9. Express Character Emotions

Make a silly face. Now draw it. What would your character look like with the same expression?

Expression is the ultimate communication tool in good character design. If you caught your character at any moment of the day, which expression would they be wearing on their face?


Here’s a wide range of emotions for this purple monster.

To learn more about character emotions, take it old school by trying out a traditional technique artists have used since the beginning of time. Sit in front of a mirror and make a dozen different faces that express a wide range of emotions. The eyes, brows, and mouth tend to showcase emotions pretty easily, so study these areas to determine the difference between each expression.

Learning how to draw an OC with emotions gets you one step closer to perfecting good character design. Before you know it, you’ll be able to create a variety of expressions in no time!

10. Test Alternative Versions

Good character design is all about experimentation. Maybe your character would look better with a hat or a completely different outfit. Use your initial character design ideas as a template so that you can test out alternative versions.


Your characters can have a lot of variations in their clothing and features.

Consider getting a second opinion during this step. Sometimes we get so stuck looking at our own work that we can’t see what’s missing. Are the colors all right? Does the hairstyle need to be reworked? A second set of eyes might notice something you’ve overlooked.


This cook character set lets you experiment with a few different design styles.

Just like the example above, How to Create a Character Kit in Adobe Illustrator shows you how to design an OC with different options using the same template.

Character Design
How to Create a Character Kit in Adobe Illustrator
Nataliya Dolotko

The other great thing about alternate versions is that you’re testing your original character art in different environments. See what seems to work best according to the right conditions.

Let’s Recap!

Before you go, let’s take a quick look at everything we’ve learned. Use this list to check points off while creating your own unique character designs!

Pick a theme: Use one-word descriptions that are visually clear.

Develop the backstory: Know everything about your cool character designs as if they were a dear friend.

Give them a name and personality: Pick a name that fits the style and personality of your characters.

Pick a species: Decide whether to use humans or animals, or even create your own species.

Determine the body type: Reinforce your character’s personality by making them tall, short, thin, or husky.

Set the color scheme: Always pick colors that make sense.

Create dynamic poses: Not just front and back. Try to show your character in their everyday life.

Figure out their style: Laid back or corporate? Discover their fashion sense and experiment with style.

Make characters emote: Learn how to draw an OC with emotions to make your unique character designs better!

And test alternative versions: If something doesn’t fit, simply try something new. Always experiment until you land on the perfect design!

More Design and Illustration Resources From Envato Tuts+

If you want to learn more about illustration and find more OC design ideas and tips, check out these guides and articles from Envato Tuts+!

Illustration
Creating a Simple Kawaii Yeti With Basic Shapes in Adobe Illustrator
Amanda Tepie


Character Design
How to Create a Mascot
MissChatz


Affinity Designer
How to Create a Funny Ice Cream Character in Affinity Designer
Andrei Stefan


Drawing
How to Draw Disney Characters
Monika Zagrobelna


Illustration
Animal Illustration Inspiration: Character, Wild and Cute!
Nona Blackman


Isometric
How to Draw Isometric Art in Illustrator
Jonathan Lam


Isometric
How to Create a Minecraft Character in Affinity Designer
Andrei Stefan


Christmas
How to Create a Reindeer Cartoon Character in Adobe Illustrator
Diana Toma


Fan Art
How to Create Three Star Wars Characters in Adobe Illustrator
Jonathan Lam


Character Design
How to Create a Cozy Winter Character in Adobe Illustrator
Olga Davydova

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